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I am pleased to announce I have been awarded the Middle East Hospital magazine award for excellence in respiratory care, and making an outstanding contribution to healthcare in the Middle East. The Snoring Disorders Centre took a stand at the Arab Health exhibition in Dubai this year to raise awareness of the negative impact that OSA is having in the UAE and wider Middle East, and I met with healthcare professionals interested in treating this issue in the Arab region. I also be attended Saudi Medicare in Riyadh in April to spread the message further around the region.

Levels of obesity, hypertension and heart disease are rocketing in the wealthy Middle East, mainly due to the life-style out there. People are working long hours, eating rich calorie-laden food, driving everywhere and not exercising enough. I believe that the success I have had in Lincolnshire can be replicated in the Middle East by raising awareness of the condition, and forming long-term partnerships with local hospitals, doctors, and government departments.

With the low level of awareness of sleep apnoea in the Middle East it’s no surprise that road accident rates out in Dubai and the UAE are dreadful. In fact road traffic accidents are the second major cause of deaths in the UAE. There are 3500 fatalities per year from RTAs in Saudi Arabia alone, and OSA could well be a factor in many of them.

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Philips Enhanced System One

At the 8th Otolaryngology Exhibition and Conference, Philips is demonstrating, for the second year in a row, its most recent innovative range of Sleep Diagnostics and Therapy Solutions. The event will take place in Dubai from the 8th – 10th of May.

Otolaryngology is a branch of medicine that deals with diagnosis and treatment of diseases related to the ear, larynx, and upper respiratory tract. Philips’ participation comes in line with its goal to increase awareness around sleep disorders caused by breathing difficulties.

“There are a number of potential causes for a disturbed night’s sleep. These include sleep disorders such as Obstructive Sleep Apnea (OSA), which affects approximately 4 percent of the adult population”, says Diederik Zeven, General Manager of Philips Healthcare Middle East. “It’s a disorder characterized by airway collapse behind the tongue during sleep, which obstructs breathing. If untreated, it can contribute to the development of high blood pressure, diabetes, heart attacks, and strokes”, he adds.

As a global leader in the management of sleep disorders, Philips Healthcare has developed a wide range of products and solutions, from diagnostic tools through patient-centered sleep therapy devices, to help enhance the quality of sleep and thereby improve the health and well-being of people around the world.

Philips will be hosting a workshop, during the event, on Sleep Therapy Solutions, taking place on the 10th of May, demonstrating sleep apnea therapy devices and masks to the clinicians and offering them a practical hands-on training.

The Philips Healthcare solutions on display at the 8th Otolaryngology Exhibition and Conference are:

  • Alice 5™ Polysomnography System: a sleep laboratory system that is suitable for hospital or institutional applications. This system represents the state-of-art technology in sleep diagnostics and combines a total of 55 channels to diagnose sleep disorders in the lab setting.
  •  Alice PDx™ Portable Sleep Diagnostic System: a portable sleep recording device for Obstructive Sleep Apnea screening, follow up and diagnostic assessment of Cardio-Pulmonary Sleep Disorders. The Alice PDx™ enables clinicians to test their patients outside the lab, at home or clinic, without compromising the study’s results.
  •  RU Sleeping™: a basic screening device that provides real-time apnea score
  •  System One Sleep Therapy Platform of CPAP & BiPAP: is the latest generation from Philips Respironics Sleep Therapy Devices for the treatment of Obstructive Sleep Apnea. The new CPAP and BiPAP devices comes with intelligent technology that simplifies patient management by monitoring patients and recognizing when therapy needs are changing, while offering sophisticated comfort enhancements.
  •  Comfort Gel Nasal & Face Masks: Philips Respironics provides a wide range of patient masks for the treatment of Obstructive Sleep Apnea. Besides it’s unique and comfortable Gel Nasal and Face Masks, it offers minimal contact masks that aims to provide more patient comfort during therapy.

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